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According to empower psychology:
Red is the color of energy, passion and action
- The color red is a warm and positive color associated with our most physical needs and our will to survive.
- It exudes a strong and powerful masculine energy. Red is energizing. It excites the emotions and motivates us to take action.
- It signifies a pioneering spirit and leadership qualities, promoting ambition and determination. It is also strong-willed and can give confidence to those who are shy or lacking in will power.
- Being the color of physical movement, the color red awakens our physical life force.
- It is the color of sexuality and can stimulate deeper and more intimate passions in us, such as love and sex on the positive side or revenge and anger on the negative.
